Where Should Business Owners Post Their Videos on LinkedIn?

If you’re a business owner or founder managing both a personal LinkedIn page and a company page, you may be wondering: Where should I post my videos for the best engagement and reach? This is a hotly debated topic, but current best practices point to prioritizing personal pages over company pages. Here’s why - and how to leverage both for maximum impact.

Why Your Personal LinkedIn Page Is the Best Place for Videos

1. LinkedIn’s Algorithm Prioritizes Personal Pages

LinkedIn’s algorithm is designed to promote conversations and relationships, which naturally happen more between individuals than companies. Personal posts get significantly more organic reach than those from company pages, meaning your videos will be seen by more people.

2. People Connect with People, Not Logos

Audiences engage more with faces and personalities than corporate branding. A video shared from a personal profile feels more authentic, relatable, and human, making it more likely to be watched, shared, and commented on.

3. Higher Engagement = More Visibility

A post from a personal page has a better chance of appearing in followers’ feeds, especially if it sparks engagement. If a founder posts a video and gets comments and reactions, LinkedIn will push that post further. Meanwhile, company page posts often have lower engagement rates and limited organic reach unless heavily promoted with ads.

4. Company Pages Have a Smaller Organic Reach

Unless your company page has a huge following, its content will struggle to reach beyond its existing audience. Personal pages, however, allow for broader exposure through first-degree and second-degree connections.

Best Practice: A Hybrid Posting Strategy

To maximize your video’s reach while still building your company page, follow this two-step approach:

Post the video on the founder’s personal LinkedIn page first.

This ensures it gets the highest engagement and reach.

After a few days, share the post from the company page (or vice versa).

When resharing, write a fresh caption that offers a new perspective or additional context.

Encourage team members to engage with the post by liking, commenting, or resharing.

Bonus Tip: Leverage Employee Advocacy

Employees can further boost the company’s visibility by engaging with posts from both the founder’s personal page and the company page. Their interactions help expand the video’s reach to new networks.

Final Thoughts

If your goal is to get maximum visibility and engagement on LinkedIn, your best bet is to post videos on your personal profile first. However, incorporating company page posts as part of a hybrid strategy ensures long-term brand growth while maintaining high engagement.

By leveraging both personal and company pages strategically, you can build stronger relationships, increase brand awareness, and ultimately drive more meaningful business connections on LinkedIn.

Need help crafting a LinkedIn content strategy that works for your business? Let’s talk!